Business Audit

Generate Professional-Grade Audits in One Click. Attract Attention. Convert Prospects.

Pitchgen's Business Audit feature is designed for digital marketers and agencies who want to stand out with real insights, zero manual effort, and maximum client impact. Just enter your client's website URL — and in under a minute, Pitchgen delivers a detailed, data-backed audit across 8 essential digital marketing categories.

Each audit highlights what's working, what's broken, and what to fix next, with smart scores, actionable insights, and ready-to-use recommendations — making it easier to grab attention, get replies, and pitch your services with confidence.

One Click = Instant Value

  • Generate a comprehensive business audit instantly
  • Uncover technical issues, gaps in visibility, and missed marketing opportunities
  • Auto-generate strategic, high-impact recommendations with budgets
  • Send to prospects as-is to increase response rates and start meaningful conversations
  • Use the audit to craft a tailored, high-converting digital marketing strategy (with One-Click Pitch Decks)

This audit is not just a report — it's a conversion tool that helps you break the ice, prove your value, and close more deals.

Business Audit Categories & Insights

1. Website Build

Why it matters: Your client's website is the foundation of their online presence. A technically sound website builds trust, improves user experience, and supports better SEO and conversions.

What we analyze:
  • Google Analytics: Ensures tracking is set up to measure performance and user behavior.
  • Mobile-Friendliness: Mobile users form a majority; poor mobile UX means lost leads.
  • SSL Encryption: Essential for security, trust, and SEO rankings.
  • Optimized Images: Unoptimized images slow down websites and hurt page load speed.
  • JavaScript Errors: JS issues can break functionality or impact UX.
  • Gzip Compression: Reduces load times by compressing files.
2. Search Engine Optimization (SEO)

Why it matters: SEO helps businesses appear in search results when prospects are looking for their services. Poor SEO = poor discoverability

What we analyze:
  • Meta Tags, H1 Headers, Alt Text: Key for keyword targeting and on-page SEO.
  • Sitemap Presence: Tells Google which pages to index.
  • Backlinks & Domain Age: Signals authority and credibility to search engines.
  • Core Web Vitals: Measures user experience factors like speed, interactivity, and stability.
  • Content Freshness: Updated content ranks better and engages users.
3. Local SEO

Why it matters: Crucial for service-based or location-specific businesses to get found in local searches and map listings.

What we analyze:
  • Contact Info & NAP Consistency: Ensures name, address, phone number are consistent across the web.
  • Local Business Schema: Helps search engines understand and display business details.
  • Google Business Profile Setup: Critical for showing up in local packs and maps.
4. Social Media Presence

Why it matters: Social profiles build brand awareness, credibility, and customer engagement. They're also a trust signal for potential customers.

What we analyze:
  • Presence on Major Platforms: Facebook, Instagram, LinkedIn, YouTube, X (Twitter) — signals activity and reach.
  • Open Graph Tags: Control how links look when shared — important for CTR and branding.
5. Reputation & Reviews

Why it matters: Online reviews are one of the top trust factors. They impact purchasing decisions and local SEO.

What we analyze:
  • Google Reviews Presence: Checks if the business has reviews and whether they are visible and active.
6. Engagement & Conversion

Why it matters: Driving traffic is only half the battle. Websites must convert visitors into leads or customers.

What we analyze:
  • Live Chat / Chatbots: Provides instant customer support and increases lead capture.
  • Lead Generation Setup: Checks for forms, CTAs, pop-ups — tools that convert visitors.
  • E-commerce / Email / Referral: Checks for sales features and ongoing marketing channels.
7. Paid Search

Why it matters: Paid search campaigns drive targeted traffic and generate fast results. Being absent means missing high-intent leads.

What we analyze:
  • Google Search Ads: Whether the brand is bidding on their own or relevant keywords.
  • Display Ads: Looks for presence of Google Display campaigns or remarketing banners.
8. Social Ads

Why it matters: Social ads increase visibility and conversions, especially when combined with retargeting.

What we analyze:
  • Facebook Ads: Detects if the business is running ads on Meta platforms.
  • Facebook Pixel: Checks for retargeting setup — essential for ad optimization.

Smart Scores & Recommendations

Each category is scored (out of 100) and color-coded for quick visual insights. Then, Pitchgen auto-generates personalized recommendations — including budget estimates — that your team can immediately act on or pitch to clients.

Turn Audits into Strategy in Seconds

Every audit lays the foundation for:

  • Tailored digital marketing plans
  • Proposal-ready pitch decks
  • Phase-wise execution roadmaps

All auto-generated. All client-ready. All in just a few clicks.

Built for Digital Marketers & Agencies

Whether you're doing cold outreach, client onboarding, or upselling services — the Business Audit helps you:

  • Prove your expertise in seconds
  • Start conversations that convert
  • Close more deals without manual prep

White-Labeled & Exportable

Make the audit fully your own - add your logo, colors, and agency info. Export it as a PDF report, embed in your proposal, or send as a lead magnet to impress new prospects.

Use It to Boost Replies and Book More Calls

Struggling to get clients to reply? Send them a custom audit that exposes their digital blind spots. It's attention-grabbing, high-value, and practically irresistible — and you didn't even lift a finger.

Once they engage, use the same audit to build a tailored marketing plan and close the deal fast.

Professional insights. Zero effort. Maximum impact.

That's the power of Pitchgen's Business Audit.